Alexander Wills — Everything Marketing. Data-Driven. Creatively Executed.

Alexander Wills

Marketing Operations & Campaign Management

Full-cycle campaign management from strategy to execution using Salesforce.
Marketing automation across platforms: LinkedIn, webinars, landing pages, and email.
Budget allocation and performance tracking across paid digital channels.
Cross-functional collaboration with internal teams and external agencies.

Campaign Optimization & Analytics

A/B testing for email and ad campaigns to refine messaging and drive conversions.
Performance analysis using SEMrush, Hotjar, and native ad platforms.
List segmentation, behavior tracking, and Pardot automation rules.

Lead Generation & Demand Marketing

Strategic lead generation programs that integrate content, ads, and webinars.
Funnel building using targeted landing pages, custom forms, and nurture flows.
Conversion-driven UX and CRO practices applied across web and email assets.

Creative Direction & Asset Production

Hiring and managing creative specialists: sound engineers, video editors, designers.
Storyboarding and scripting for promotional videos, event coverage, and explainers.
Oversight of brand adherence in digital and print formats.

Website Design & Development

WordPress theme development and customization.
Blog and CMS design for B2B and editorial sites.
Landing page creation, website maintenance, and security management.

Branding & Visual Identity

Logo design, wireframes, mockups, and branded templates.
Consistent visual storytelling across platforms and media.
Art direction for exhibits, events, and publications.

Strategic Marketing Consulting

Campaign ideation based on market insights and audience behavior.
Digital marketing strategies aligned with biopharma, clinical trials, and healthcare industries.
Ongoing consultation to evolve your digital presence and performance.

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Alex