Alexander Wills
Everything Marketing.
As a Digital Marketing Operations Manager at RealTime eClinical Solutions, I manage the full cycle of marketing campaigns—from ideation to execution—within Salesforce, while collaborating with external agencies for ad management. I manage ad budgets, automate lead generation across LinkedIn, webinars, landing pages, and emails, and hire creative specialists such as sound engineers and video producers. Using A/B testing and tools like SEMrush and Hotjar, I analyze and optimize campaign performance.
With prior roles as a Digital Marketing Specialist at Calyx and Webmaster for Newport Life Magazine, I’ve developed expertise in digital strategy, website development, and creative direction. I hold a B.S. in Fashion Merchandising and am pursuing an M.S. in Biopharmaceutical Marketing at USC. Passionate about combining creativity with data-driven insights, I thrive on delivering impactful marketing solutions.
Skills
Digital Marketing, Social Media Marketing, Email Marketing, Marketing Strategy, HubSpot, Analytical Skills, Content Creation, Corporate Websites, Wireframing, Mockups, Pardot, Logo Design, Adobe Illustrator, Cascading Style Sheets (CSS), Social Media, Microsoft Office, Facebook, Web Design, Adobe Creative Suite, Art Direction, WordPress, Adobe InDesign, Digital Media, E-commerce, HTML5, Mac, Adobe Photoshop, Content Management Systems (CMS), Communication, Graphic Design, Linux, Landing Pages, Advertising, Print Design, Web Development
Digital Marketing Operations Manager
RealTime eClinical Solutions
February 2024 – Present
Oversee the entire lifecycle of marketing campaigns from ideation to execution within Salesforce, ensuring strategic alignment and successful delivery. Collaborate with external agencies, including those managing outsourced ad operations, to maximize campaign efficiency and ROI. Manage and allocate digital advertising budgets across channels. Automate lead generation from diverse sources such as LinkedIn, webinars, landing pages, and email campaigns. Scout and hire creative services including sound engineers, video producers, and graphic designers to fulfill campaign needs. Conduct A/B testing across email and digital ad campaigns, and utilize tools like SEMrush and Hotjar to track, analyze, and optimize campaign performance.
Digital Marketing Specialist
Calyx
November 2022 – December 2023
Fine-tune product line presentations, develop visual representations of quantifiable data, and create/edit promotional videos for events. Uphold brand guidelines across external communication forms and maintain WordPress plugins and website security. Conduct A/B Testing, create landing pages, and segment lists to optimize CTR. Implement automation rules within Pardot. Engage specialized contractors for project initiatives and consolidate annual metrics for a comprehensive assessment of overall performance.
Webmaster
Newport Life Magazine
April 2022 – October 2022
Create the visual identity of Newport Life Magazine through logo design. Develop a custom WordPress theme for successful online presence. Configure online ad placement and schedule ads, ensuring effective ad placement. Create an event listing service within the style guide for a cohesive user experience. Work closely with the editor to schedule and produce print content online.
Webmaster & Graphic Designer
Metropolitan Wealth Management
February 2022 – October 2022
Create the identity of Audrain Automobile Museum exhibits and translate designs across various media. Develop and maintain websites for diverse industries. Collaborate with IT to troubleshoot server-related issues. Design vinyl wraps for trucks and develop signage for events like Audrain Newport Concours and Motor Week.
B2B Email & WordPress Blog Designer
Woodruff Sawyer
September 2021 – January 2022
Specialize in WordPress blog design, collaborate with cross-functional teams to enhance brand identity. Stay updated on industry trends and best practices, incorporating innovative design elements into email and WordPress blog projects. Contribute to overall improvements in B2B digital communication strategies, merging creativity with technical proficiency.
Creative Director / Web Designer
Motif Magazine
July 2015 – July 2020
Layout and ad placement pre-production using Adobe Creative Suite. Design ads based on client needs, manage design interns, and create identities for award ceremonies. Brainstorm ideas for publications, maintain and relaunch the website using WordPress. Develop a cloud service for easy collaboration using Ubuntu, VirtualMin, and Nextcloud. Maintain relationships with artists and scout for additional talent. Construct mock-ups for potential covers and present them to the publisher and core team.
Teachers Assistant
Academy of the Pacific
August 2009 – April 2011
Instructed students on how to use Photoshop, web design (Adobe Dreamweaver), animation, a DSLR camera and frequently led class instruction unassisted. Helped students with daily assignments.
M.S., Biopharmaceutical Marketing
University of Southern California
August 2023 – May 2025
B.S., Fashion Merchandising, Textiles and Design
University of Rhode Island
August 2015 – April 2019
Studied the chemical composition of fibers, apparel construction and illustration.